BMW vs Audi, when it comes to "German luxury cars", there are not many cars that can come to mind. If you're looking for affordable, reliable, yet luxurious cars, Audi and BMW are worth a look.
BMW focuses their models on improving the driving experience, or creating the "ultimate" experience. This is well reflected in the design of their cars, where engine performance and road handling are unparalleled. On the other hand, Audi's mantra is "technological progress," and you can inevitably see that in the way their latest infotainment upgrades the interface, not to mention their superb interior design.
BMW VS AUDI: EXTERIOR
It goes without saying that both Audi and BMW use premium materials for the exterior. Both brands have taken the time to make their vehicles recognizable as luxury vehicles.
BMW typically goes for a bolder design, with its distinctive kidney grille coming standard on all models. They're also generally heavier than Audi's by the looks of it.
For Audi, they always emphasize that the interior of their models takes precedence over the exterior. Audi models are very similar in exterior design, with elegant shapes and soft curves.
It really comes down to personal preference as to which look is right for you. Whether you prefer a bold look or a sleek aesthetic will determine which model suits you better.
INTERIOR FEATURES
As we mentioned above, Audi loves their interior styling. While specific features vary by model, overall expect to see a sleek design. This includes a dashboard with various functions. Audi has plenty of metal and wood trim, as well as soft-touch plastics. Leather seats are often an optional upgrade when picking your car from the lot.
Like Audi and most other car brands, BMW's specific features and interior styles vary from model to model. While the materials used in the construction of their cars are comparable to Audi's, their interiors are not as luxurious.
When it comes to technology and infotainment, both car brands are well-crafted. Overall, expect to see Audi fully integrate its tech features into the interior design of the cabin. On some of their latest models, features include a "virtual cockpit," a 12.3-inch screen behind the steering wheel that can display everything from caller ID to your driving speed.
Audi's interior might beat BMW's, and their tech department is still impressive. Instead of a virtual cockpit, BMW has the iDrive system, as well as what it calls a digital display key: a touchscreen on the remote control key that lets you control your vehicle remotely.
BMW VS AUDI: ENGINE EFFICIENCY AND FUEL ECONOMY
In any vehicle, engine performance and fuel economy are important considerations, especially for BMW and Audi drivers. After all, the less often you have to top up your gas tank, the more money you'll save in the long run. So the gas mileage is worth more if you decide to resell.
BMW uses high-performance design, especially the unique straight-six engine in the BMW X5 series. In other models, they use a four-cylinder engine as one of the alternative options. All models are turbocharged, which allows the engine to effectively increase power without compromising fuel efficiency.
While Audi doesn't necessarily focus on their engines, that's not to say they don't have options of their own. After all, the brand has a motorsports background. Its Quattro all-wheel-drive system, which is standard on most Audi models, makes it handle particularly well in weather conditions. It also uses turbocharged engines in many of its models, though not exclusively.
For fuel economy, the brands are pretty much on par. Their car models usually have standard performance stats for their size and weight class, with decent mpg city and highway. In addition, both Audi and BMW are working hard to enter the hybrid and electric market. With the launch of the BMW i3, BMW is one of the forerunners and shakers of this scene.
Audi has also made strides, and their e-Tron models offer you a comfortable, eco-friendly ride.
BMW VS AUDI: RELIABILITY, SAFETY, AND HANDLING
Whether you're buying luxury or not, safety is a core component of any vehicle. Of course, this also includes its reliability and handling.
It's no surprise that both luxury automakers are prioritizing safety. This keeps their customers happy. Many variants of both cars have many features, most Audi models are equipped with Pre Sense Suite, while BMW models use BMW Active Guard.
For newer models, both brands typically offer blind-spot monitoring and lane-departure warning. Other features include cruise control, park assist, and hill-start assist.
BMW regularly beats Audi, but with a slight edge in handling, and their cars are designed to provide the "ultimate driving experience". Audis are slightly less agile than BMWs because their overall stiffer suspension maximizes a smooth, comfortable ride. When it comes to reliability, BMW consistently ranks high.
SO WHICH SHOULD YOU CHOOSE?
Each automaker has its strengths, with BMW for road handling and Audi for interiors. But their strengths eventually average out in other areas. In general, the great car brand will be the one that produces the model that best suits your purpose.
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